It seems like these days a celebrity is always popping up rocking a undreground (streetwear) brand. At what point do we no longer consider this industry as "underground". I know the word "mainstream" scares a lot of people (including me), but this culture cant be too underground if we got all these celebrities rocking it. I guess it's a double edged sword, we all know HYPE SELLS and what better way to build hype than this. I guess at the end of the day we just gotta appreciate all the support. I just hope this whole industry doesnt start suffering from the BAPE EFFECT.
Ne-Yo gets biotches cuz of his Hundreds Public Label Denim
Fergie is Married to the Mob
Not even Weezy can STOP THE CROOKS.
Image/Info: The Hundreds