Tuesday, January 22, 2008

hypebeast heaven

To me there is nothing wacker than Bape from a clothing perspective. While everyone has been on the Bape/Ice Cream band wagon, I've been steady hating on it. There are two things you have to respect and appreciate about the brand though, a) Nigo's business sense, and ability to market his company is second to none b) Their retail spaces are always on some other shit. Every inch of his stores is well thought out, and executed to perfection.

Bobby from The Hundreds recently visited the Bape store in Tokyo. Take a look at some of the flicks he got. Their stores are the exact oppisite of their clothing, designed to convey a theme but without coming across as tacky.