Monday, July 7, 2008

Hipper/Cooler

I read THIS ARTICLE this morning about how Converse is changing their marketing approach in order to reach a younger/hipper market (18-24 demo). Then this afternoon I saw this sneak peak at Converse's latest ad campaign which is set to feature Pharrell and the rest of his N.E.R.D. band mates. Could this be the start of Converse's "Nike-ization"? It's going to be interesting to see what else the big wigs at Converse, sorry sorry I mean Nike, have up their sleeves. There have been some rumors about a Kurt Cobain sneaker being in the works. Stay tuned...