Tuesday, December 30, 2008

AM Yeezy

The Air Yeezy's could be the most hyped sneaker in history at this point. While I'm not a huge fan of the shoe itself, the viral marketing that Nike has used to promote this shoe has been incredible. From allowing it to strategically appear on blogs with sneak peaks, to making special mock ups for "taste makers" like AM. The geniuses at Nike strike again! These are AM's, which he is rocking in his latest comercial with Mike Epps and Kobe Bryant.



Props: Hypebeast