Monday, January 26, 2009

Mickey Factz x Honda

I'm pretty excited to see this Honda campaign featuring Mickey Factz and LA based DJ Gomez Warren IV. Who would've thought that a so called "under ground" hip hop act would be chosen as the pitch man for a major car manufacturer like Honda? Just another example of how major corporations are trying to make their brand the new hip thing to consumers.

Oh yeah, the styling for this spot was done by the hommie Javier from Android Homme. Did someone say product placement? I've said it before and I'll say it out for these guys.

Gomez/Mickey/Honda from Gomez Warren IV on Vimeo.