Wednesday, April 8, 2009

Boxed Watter

I once heard that Evian was created by some French people as a way of openly mocking Americans. Basically they thought/knew that Americans would be "naive" enough to pay for something that was otherwise free if it was put in a bottle. Just like that Evian was born...."naive" spelled backwards. (I don't know if this is factual, but it's a damn good story.)

I wonder how people are going to react to water in a box instead of a bottle. This seems to be a pretty dope - non French - project. Click here for more info.